Last week we took Shailie to Atlanta to the Gift Market.  We met some amazing stores, and some amazing future fashion designers!  Several girls stopped by our booth to try out Shailie – our fashion design toy.  So far we have a 100% approval rating!  They all loved it and we loved these girls.  Shailie is the ultimate creative toy for girls, check out these latest Shailie fashions!

Each of our guest designers had the exact same pieces to work with, it was so much fun to see the all the amazing dresses they were able to design.  Great work girls!

Happy Designing!

I just moved from Utah to Ohio, and my business always comes up in conversations with new friends.  I met a mother this past week with an 11 year old daughter, and her daughter LOVES fashion and designing.  This mother has been searching for a dress form for her daughter to design on, and a few months ago found herself ordering one from China. 

Finding a child size dress form is a trick, finding a fashion design system, where girls can mix and match pieces to create unlimited designs – on their own life size designer dress form is uniquely Shailie.  Shailie is the ONLY life size fashion design toy on the market.  If your daughter is frustrated using pieces of fabric to design on a miniature dress form, or is limited to only drawing fashions on a design pad… she is ready for Shailie!  If your daughter is 6 -12 (or even 34 like me!) she’s ready for Shailie.

Shailie includes a life size designer dress form that girls can use as a base for their fashion designs.  All Shailie dresses come in pieces, girls can finally be fashion designers – and actually wear the fashions they create!  Let the fashion frenzy begin!

I’m off to Atlanta to the AmericasMart Gift Fair, come find us at booth 3-1910.

Happy Designing!

We are getting everything together for our darling booth at AmericasMart July16-20 in Atlanta, Georgia.

Our booth will be stocked with Shailie® Starter boxes, and add on dress kits:  The Shailie® Prom, the Shailie® Pink Princess, and the Shailie® Fairy

Of course, we will have our Shailie® pink and white polka dot dress forms on display and we will be set up for designing.

Stop on by to see how girls can design, create, and then wear their own dress up creations.

AmericasMart Building 3, Floor 3, booth 1910.

See you there.  Let the fashion frenzy begin!!

http://www.americasmart.com/search/?search=style+paige

Shailie® is recommended for girls 6 and up.  The perfect gift for any girl.  The life sized pink and white polka dot dress form is a darling accent for any girls room.  Design and redesign, play alone or have a fashion show with friends.  

The more pieces the better.  Each add on dress kit comes in pieces to mix and match to create endless looks.  (This design is using pieces from the Shailie Prom, Shailie Pink Princess, and the Shailie Starter.)

Shailie is the perfect gift for girls!

Let the fashion frenzy begin!

Girls around the country are designing like crazy.  Talk about fun!!  

Create a dress, then put it on for a fabulous fashion show with friends… or have your own photo shoot!  

OK, now for the best part….take it apart and create something else!!  All the dress kits are in pieces that easily mix and match to create endless looks.

and as always..NO SEWING REQUIRED.

From an iParenting Media Awards tester/reviewer we get the great comment, “This product allows anyone, especially children, to let their creative ideas fly….This was a multi-generation product.   Grandmothers were working with their grandchildren to create beautiful products.  Great concept, great product.”

Happy designing!

It’s your lucky day! Discovery Girls magazine is having a scavenger hunt and you could win a Shailie Starter!! Just pick up one of their magazines at your local store, and start searching for the hidden items throughout the issue.

Shailie is the ultimate DIY dress up toy for girls. A parent/child tester from a focus group says, “A design your own fashion dress form is a little girl’s dream…it was great that you could adjust the height of the dress form. The fabrics were easy to move around on the velcro top and bottom. Each piece could be used in a different way…The best part is that your child can use their imagination and creativity.”

Once again Shailie® is making girls happy!  The question was posed to an independent testing family “Does this toy,(Shailie®,) foster parent-child interaction?”  

We love the answer:  ”My daughter and I were sort of fighting over whose turn it was to create the next outfit.  We had a great time together….What a wonderful way to get kids thinking creatively!

What girl doesn’t love wearing dress ups?  Admit it.  You do too!  Now what girl wouldn’t love creating and designing her own dress up creation!!  Shailie® allows girls to do just that.  

Let the fashion frenzy begin!!

Happy designing!

Well, it is birthday time at our house again, and again I am struggling to find a gift for my daughter.  I always find myself struggling to find a toy for her every Christmas and Birthday, I am looking for something of value – and play value that I can buy.  

Look no further.  For me, my daughter owns every Shailie dress and prototype we have ever designed, but if you are looking for the perfect gift for your 7-12 year old daughter, look no further.  Shailie is a fashion design toy that allows girls to design – and wear their own dresses, and then redesign and wear them again.  It is a blast and there is NOTHING like it on the market.  No more paper dolls, or small swatches of fabric with miniature dress forms, no, this is the real deal.  

A toy your daughter will actually play with over and over.  

A toy that will promote continual play and creativity.

A toy that has endless combinations.

A toy that is designed for “older girls” (this isn’t wearing dress-ups, it is designing them)

A multi-generational toy.

This is it, the toy you have been searching for, the item we have all been wanting.  I just wish I would have had it when I was a kid.  My kids get all the cool stuff.

Happy Designing!

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Our Shailie Starter has won a prestigious toy award – again!  We are excited to announce the Shailie Starter as a Disney iParenting Award winner.  Our toy is THE BEST toy for girls of all ages.  I mean all ages, one of the reviewers from Disney iParenting commented on how it was a “multigenerational toy”.  Moms, daughters, sisters, and even grandmothers have fun designing together.  Shailie fashions are a cinch to design – and then wear.  Check out our toy, and the other iParenting award winners here:

http://iparentingmediaawards.com/winners/27/Toys_Games.php

Happy Designing!

The Standard Examiners Nancy Van Valkenburg wrote a great article on Shailie, don’t miss the video at the bottom – its most likely going to win one of the girls an Oscar.
Check it out:

http://www.hersutah.com/story/childs-play-utah-women-design-award-winning-fashion-toy